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William smith actor nose7/1/2023 ![]() "It's important the government step forward in the coming months," Julian said. The New Democrats want to see a new CBC mandate "as quickly as possible" because they believe it's been under attack, including by Conservative Leader Pierre Poilievre. The broadcaster had previously said that was the amount it would need to move toward an ad-free model. "I certainly hope so, but I think the fact that C-18 is in place could well mean that there are more resources available for small journalistic entities."ĬBC/Radio-Canada made nearly $420 million from TV and online ads in 2021-22, the Crown corporation's latest financial report shows.ĭuring the 2021 election, the Liberals ran on a promise to provide $400 million over four years to CBC/Radio-Canada so that it's less reliant on private advertising. "I wouldn't necessarily say it's a given if (CBC) has an enhanced strengthened mandate, and relies less on advertising, that that advertising would then go to those small media players," Julian said in an interview Monday. NDP MP Peter Julian suggested this could help divert some online advertising money now spent on the CBC and Radio-Canada to smaller media outlets. They have disrupted the adverting industry and bring in a disproportionate amount of revenue from ads than traditional media. Private broadcasters have praised the bill because they believe it will create more of a level playing field against tech giants such as Google and Meta. "CBC, as other institutions, will benefit from the C-18 eventually, so there's something there," Rodriguez told the House of Commons heritage committee on Monday. The parliamentary budget officer released a report last year that shows news businesses are expected to receive over $300 million annually from digital platforms when the online news bill becomes law. The bill would require tech giants to pay Canadian media companies for linking to or otherwise repurposing their content online. Rodriguez said the CBC would financially benefit from passage of the online news act, also known as C-18. ![]() This would be similar to the BBC, which does not broadcast ads on its domestic television channels within the United Kingdom. His mandate letter from the prime minister said the goal in providing more money to the CBC and Radio-Canada is to eliminate advertising during news and other public affairs shows. ![]() Canadian Heritage Minister Pablo Rodriguez said Monday he is starting to review the mandate for CBC and its French-language service Radio-Canada, including ways the government can bolster funding to the public broadcaster so it is less reliant on advertising dollars.Īnd he also hinted the Liberal government's proposed online news bill, which is currently being studied by a Senate committee, could help. ![]()
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